2020 年,Jerry Lorenzo 与个人品牌 Fear of God 宣布从 Nike 转投 adidas 阵营并达成长期合作关系,但在之后除了年初于 INNERSECT 发布的黄色连帽运动衫之后便再无任何新消息,而近日 Jerry Lorenzo 对于上周曝光的 adidas Basketball 2023 最新春夏系列发表官方声明。 adidas Basketball 上周发表 2023 最新春夏系列大片「Remember the Why」,Fear of God 官方于 Instagram 对此发布声明,表示因为该系列因与 INNERSECT 产品相似,普遍让外界认为与 Fear of God 有关,但事实上 Fear of God 并无投入该系列的设计过程,并补充说到双方将著重在开发支线品牌「Fear of God Athletics」,预计在 2023 上半年带来更多全新情报。 Jerry Lorenzo and Fear of God are not involved or connected to the adidas Basketball “Remember The Why” campaign and collection launching this holiday season. The partnership between adidas and Jerry Lorenzo has evolved over the past two years to a concentrated focus on the creation and development of Fear of God Athletics. With the intent to maximize the opportunity with Fear of God Athletics, this unobstructed focal point, will provide Fear of God and adidas the necessary capacity to deliver against an uncompromised and unparalleled performance vision that is set to transcend both sport and fashion. Both houses look forward to sharing more in the first half of 2023 and remain enthusiastic about the vision for our collective partnership. 双方的合作关系于 2020 年正式敲定,并在这两年间不断研发创作,专心投入在 Fear of God Athletics 的完整发展性,有兴趣的读者们敬请留意未来追踪报导。 |
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