Nike 与 adidas 为独立球鞋店铺制定最低订单标准

随著球鞋文化的不断发展，独立球鞋店铺也像雨后春笋般不断增多。为此，运动界的两大巨头 Nike 与 adidas 最近便发布新政策，通过提高最低订单标准的方式来控制这种局面，对于每年订单金额无法达到 25,000 英镑的店铺，两大品牌便会停止供货。根据《The London Evening Standard》的报道，这条政策将会严重影响许多当地鞋店的生存，其中一家店铺 Ace Sports 的店主 Nick Mavrides 便告诉记者：

What they are doing is wrong. I have been an adidas and Reebok (which is owned by adidas) account holder for over 25 years and have always supported the brands. They just want to get into bed with the big chains — JD Sports, Foot Locker — and they don’t care about anyone else. Their action seriously affects my ability to conduct my business. It will have a catastrophic effect and force me to close.

对此 adidas 的发言人表示，做出这项决定是经过慎重考虑的，并且与品牌在全球的商业政策十分相符，从而通过最有效的方式确保销售业务的可持续发展。而 Nike 的发言人也补充道，制定最低订单标准的行为，是希望能够促进店铺增加运营成本，并为消费者带来更好的消费体验。