没有人会否认「招牌」设计之于一个品牌的重要性,因此「抄袭」这种行为就应该受到强烈谴责和法律追究,最近 adidas 便再次向美国运动品牌 Skechers 提起诉讼,原因是 Skechers 旗下鞋款 Mega Blade 2.0 和 Mega Blade 3.0 分别抄袭了 adidas Springblade 和 Springblade Ignite 的招牌设计。从上图中不难看出,四款鞋型的造型轮廓非常相近,而前卫的「刀片」鞋底设计更是如出一辙。 回顾 Skechers 的「抄袭史」可谓劣迹斑斑,adidas 早前便因为 Skechers Onix 涉嫌抄袭 Stan Smith 而提起诉讼,最终法院判决 adidas 胜诉,被告则收到了禁售指令和一纸罚单;而另一大运动巨头 Nike 也曾因为 Flyknit 技术而起诉 Skechers。 下面带来 adidas 对于本次事件的官方声明,也欢迎在评论处留下你的观点! Today, adidas filed another lawsuit against Skechers. We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property. These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference. We are the leader in footwear innovation, design and engineering, creating high performance shoes for athletes. We are a company of creators and makers who lead the industry to new standards, continually bringing the best in high-quality products to consumers. This pattern of unlawful behavior and freeloading in the industry is outrageous and must end. We will take every legal measure possible to protect and defend our innovations. |
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